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OUR BRAND
We are More than just a Cosmetic brand...
OUR LOCATIONS
WHERE
WE ARE?
Poland / European Union
Warsaw, Poland
United Kingdom / Worldwide
Bradford, United Kingdom
Our Story
The story of The Pastel Roses began in the UK in 2019, when we launched a brand aimed at makeup lovers who value high quality, long-lasting products, and vibrant pigments. Since then, our cosmetics have won the hearts of beauty enthusiasts around the world!
In 2022, we opened our new headquarters and production line in Bradford, which allowed us to expand our product range and perfect our formulas even further.
2025 marks an exciting new chapter for us! Our brand has officially launched in the European Union. We’ve opened our second official store, located in Poland, which now handles orders across the EU. This is a big step forward for us and brings us closer to you!
Our Mission
As we grow and expand our offerings, one thing remains unchanged – our mission. We have always been passionate about inspiring people to express themselves and discover their unique beauty.
We believe makeup is more than just cosmetics – it’s a tool for creation, experimentation, and expressing one’s personality without limits. We want everyone who uses our products to feel confident and exceptional, while enjoying the creative fun of makeup.
It is your passion and dedication that drive us to keep going, inspiring us to create new collections that highlight beauty in all its forms.
Thank you for being with us and for being a part of this journey!
Our Products
Our products are a perfect blend of high quality, bold colors, and easy application, making makeup a true pleasure. With carefully developed formulas, we ensure long-lasting results and effortless use. We create cosmetics for everyone – whether you prefer a natural, everyday look or bold, colorful, and creative styles.
Most of our products are manufactured in the UK according to ISO 22716 Cosmetics - Good Manufacturing Practices (GMP) guidelines.
All of our products meet European safety standards and are approved by the cosmetic labs we work with. Our products comply with European Parliament Regulation (EC) No. 1223/2009 for cosmetic products, which governs production and safety assessment.
🌿 We select only cruelty-free, vegan-friendly ingredients and products, sourced from sustainable, ethical suppliers.
🚫 We do not conduct or commission animal testing – this applies to ingredients, formulas, and finished products.
✅ All our cosmetics comply with UK and EU regulations and standards.
Pop-Up Events
At The Pastel Roses, we believe in creating unique, immersive experiences that bring our brand closer to you.
That’s why we love taking part in Pop-Up Events—dynamic, exclusive, and designed to connect with our community in exciting new ways. The Pop-Up events allows us to showcase our latest collections, offer limited-edition products, and engage with our customers in a more personal and interactive setting. Each event is a chance to meet you face-to-face, share our story, and celebrate creativity together.
The Pastel Roses at Shop Perisa - Westfield White City, London, UK (23 - 25 August 2024)
Our stall at Shop Perisa - Metrocentre, Newcastle, UK (14 - 16 June 2024)
Our Brand in Media
We were featured in the March issue of National Beauty Magazine (March 2025)